You are what your customers think you are.  To make money online you’ll want to follow these simple tips to boost your online image and create or enhance your brand:

1.  Establish an Identity: 
Be consistent in all of your marketing endeavors and customer / prospect contact.  Online consumers have too many choices and not enough time to figure out what you do and who you are.  Tell them. 

2.  Be Highly Visible
Your customers and prospects need to be able to find you.  Get listed in directories, become an expert in your field (and tweet about it), make sure you website ranks well in the search engines for your specific niche keyword(s).  Remember:  No Customers = No Sales. 

3.  Find It / Snag It / Make it Your Own
Model your website / emails / sales pitches after your competition (assuming their making money and doing well).  Don’t steal it.  Customize the idea and framework to your specific online niche and website. 

4.  Keep Your Eyes Open (or better yet — keep your customers’ eyes open)
Help your customers move to a state of “action.”  If your website is confusing and jumbled your see a quick exodus by your most valued visitors.  Help your customers help themselves and you’ll make money.

5.  Use Different Marketing Channels
Social Media is the new (and permanent) fad.  Facebook, Twitter, LinkedIn, etc …. Leverage these tools to get the word out about your product or service.

6.  Smile
Always remember one of the Golden Rules:  People like to do business with people they like. 

Implement these strategies and you’ll be well on your way to making money online!

Here’s to your success.

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